qualified business leads based on trust
Word of mouth has always been a hugely effective way of getting new business. It’s natural to ask others who they trust when buying a product or service. Digital word of mouth (which is what social is when all is said and done) is no different in that respect. What is very different is that with social media you can actively build and track your word mouth. This means your ability to strategize is vastly increased.
racking what is happening across every social media outlet in your strategy is a tough ask, but absolutely necessary for high-quality results. The landscape of social media is vast and while not all platforms will suit your business, a number will. Understanding what content each platform works for and how to get maximum insight into follower actions is a time-consuming task. I manage all of these elements for my customers and can show details reports on how I succeeded.
latform management is where social media really needs time. Facebook, Twitter, and Instagram are the tip of the iceberg. I look at over 60 social media platforms when I first devise social media strategies. This is because each business will have a unique set of factors that will make some platforms a more natural fit than others. I have a great understanding of the how, when, why, what and who of social media. That’s what makes my social strategies so effective.
an I do it myself? A really common question when it comes to social media strategy. The answer is yes! I provide a phased service which aims to hand over elements (as much or as little as is right for you) of social media management to my customers over time. Content for social media presence, how it’s posted and how you deal with the outcomes (good and bad) can all be dealt with in-house. It’s simply a question of time and knowledge. I can provide as much of both as you need.