what you’ve got to say
ontent creation is all about showing the world who you are and what you’ve got to say. Good content creation means understanding the reason for your communication. Are you informing potential customers of something? Showing off a product or service? Telling a story?
As a content creation specialist, I can help you understand how the different types of content let you punch above your weight and get noticed. Blogs, white papers, cornerstone content, web copy, infographics and video all have a part to play in your content strategy. Unlocking the potential in your digital and offline communication will tell the world who you really are and bring you business.
trategy with your content means having a plan, a roadmap, that shows you how you’re going to get to where you want to go. By using differing types of content you can communicate with people in a way they will understand and emotionally connect with. I create content strategy plans for all my customers so that we, together, can reach all their key audiences and get the message home.
ords are not the only toy in the content creation arsenal. Graphical formats such as infographics and video now represent a large slice of the content market. These formats can reach the hard to get places where words aren’t as effective. The right image shown in the right way can make a point and hit home quicker than a portion of text. While these graphical content types are not always the right way to proceed, they should be carefully considered and included in your strategy.
ontent creation is a “drip, drip” affair. You must release carefully considered and well-produced content on a regular basis, in the right way and to the right people, to be truly effective. Your editorial diary should stretch at least 3 months into the future and you should always have one eye on your historic content for republication. I manage that entire process for you. Sit back, relax. I’ve got your content requirements covered.